Lexi Berryhill

Nuvo's credit application showed every buyer the same steps in the same order, whether they applied to them or not. The longer the form, the more good buyers stalled or dropped out. I redesigned the entire buyer experience into an AI-first application that adapts in real time to each buyer's answers and the supplier's credit policy.

Now I'm designing what happens after a buyer hits submit. With instant decisioning, buyers can see their approval and credit terms, or a clear request for more info, without leaving the application. I'm also building how suppliers create their own credit policy, so the right buyers get approved and can start purchasing immediately. Suppliers get orders sooner, and the whole order-to-cash cycle moves faster.

When a supplier turns on Nuvo's Collections Agent, it starts following up with buyers about overdue invoices. But every business collects differently, and if the outreach doesn't feel right, suppliers turn it off completely. I'm designing a policy editor where suppliers decide who gets contacted, when, and how, from a friendly email reminder to a phone call or a handoff to their team.

I'm building a working prototype in code, so we can test the real experience early and get it in front of suppliers faster. It's helping us see how policies actually play out, from the first reminder to the final escalation.

LegalZoom's patent offering had no in-product experience. I launched a 0–1 patent filing product where inventors can work with attorneys, file, and track their patents in one place.

I interviewed 13 inventors, then brought stakeholders together around a service map that became our north star. From there I designed the whole experience end to end: marketing pages, purchase flows, the filing experience, notifications, and a brand new patent center.

Scheduling a consult looked different across every product. I built a modular toolkit so teams can plug scheduling in fast, simplified the customer flow, and brought consult management onto our platform for experts.

I audited every existing flow, pushed product and legal to simplify and standardize their requirements, and tested with 10 users. I shipped 6 redesigned flows plus a library of scheduling modules teams can mix and match.

LegalZoom's tax product saw strong early adoption but high churn because of friction in the intake experience. I built out the flows for each tax type and shipped 10+ in-season updates based on weekly customer interviews.

I jumped in midway through the redesign and got every flow, including mobile, ready by tax season. After launch, we talked to ~5 customers a week for 15 weeks. I turned what we heard into fixes like a doc upload checklist and matching each customer with a dedicated expert.